About Us:
From Functional Art to Collectible Design, today Carpenters Workshop Gallery (CWG) produces and exhibits functional sculptures by international rising and established artists or designers going outside their traditional territories of expression. Actively involved in the research and production of limited edition works, the gallery’s choices are guided by seeking an emotional, artistic and historical relevance and breaking boundaries between art and design. The gallery relies on the partnership of childhood friends, Julien Lombrail and Loïc le Gaillard. They first opened a space in London’s Chelsea in 2006 in a former carpenter’s workshop; they now operate four galleries globally in London, Paris, New York and LA. In 2015, the gallery opened The Workshop in Roissy, a unique 8,000 square meters space dedicated to artistic research ringing together the elite of artisans. Today, Carpenters Workshop Gallery is recognised as a leading gallery for contemporary collectible design.
About the Role:
We are looking for a marketing professional with a passion for great quality customer journeys and user experience and an interest in the arts, looking to further their career within digital marketing and CRM.
You will be reporting directly to the Junior CRM & Digital Manager and working in tight collaboration with the marketing and cross functional teams (production managers, Workshop shop team, jewellery team, logistics)
Key Responsibilities:
· Ongoing content management support – website and Artsy
· Build pages for exhibitions, fairs, popups and more across the website and Artsy
· Working in close collaboration with the marketing and content teams, ensure exhibition pages, artists and products are launched according to the calendar across the website and Artsy
· Ensure consistency across the website and Artsy and adhere to the brand guidelines
· Configure new products according to the release schedule. Work with production, studio, and photography teams to ensure high quality of all content, particularly all visual assets.
· On-site merchandising (homepage, landing pages, listing pages etc) in collaboration with the marketing priorities
· Regular stock availability update on the website for the ecommerce function
· SEO optimisation
· Ad hoc optimisation (metadata, price updates, imagery updates etc)
· Regular data updates from Art Logic using the import/export feature
· Updates to the rest of the website (HR pages, PR, artists, etc)
· Ad hoc updates
Email Marketing:
· Work with the CRM & Digital Manager, Studio, Sales and the wider Marketing teams to assist in the production of marketing emails
· Ensure all emails adhere to the in-house style guide
· Adhere to GDPR and email marketing best practices
· Proofread all written content and test emails thoroughly
Operations:
· Respond to The Workshop Shop customer queries – liaising with the cross functional team to devise solutions for the customer’s query
· Order processing for The Workshop Shop and Jewellery working with 3P logistics, Paris Gallery team, artist studios and the functional teams
· Take ownership of Artsy, ensuring content is up to date, enquiries are answered and liaising with Artsy to promote exhibitions.
CRM support:
· Assist the Junior Digital Manager with training new sales team members on Hubspot best practice and new user onboarding
· Support the Junior CRM & Digital Manager with CRM data hygiene, cleaning, enhancing and testing
· Support the Junior CRM & Digital Manager with CRM initiatives
· Ad hoc support
· Ad hoc support of the Junior CRM and Digital Manager and Head of Digital and Ecommerce
· Sales & enquiry tracking admin support
· Support with regular and ad hoc reports and data requests
· Liaising with developers to solve issues with the website
· Testing and implementing new features of the website
· Assist in the migration to the new website.
Qualifications and skills required:
Essential
Experience with using CMS systems – Shopify and Sanity is preferrable
Agile approach, experience within a startup / other fast-paced environment, ability to multitask
Experience in project management alongside knowledge of project management tools such as Asana or Jira.
Excellent organisational skills: prioritising and managing concurrent tasks, deadlines and moving parts
Excellent attention to detail, proofreading experience
Excellent communication (written and verbal) and interpersonal skills. Must be a team player.
Fluent in English, French is a plus
Passionate about marketing, UX, SEO, and customer journey best practice
Interest in the arts industry and /or luxury/arts experience
Desirable
Experience with using CRM and ESP systems preferable
Experience with email marketing software – HubSpot preferable
Degree educated
2-3 years’ experience in digital marketing
Experience in marketing, UX, SEO and customer journey best practice
Experience with the US markets – i.e., knowledge of differences between UK and US English
Experience with Sage, ArtLogic, WordPress, Woocommerce and other CMS programmes is preferrable
Personal qualities
Be confident and able to liaise with a diverse range of stakeholders across multiple channels
Demonstrate patience and be able to work under pressure
A proactive approach to work; show initiative, offer creative solutions, and be a self-starter
Manage workload multiple projects without losing sight of the bigger picture
A desire to develop the role in line with the needs of the digital team and wider company
Terms and Conditions:
This is a full-time role based in the gallery in Ladbroke Grove area with occasional international travel. We offer a competitive salary based on experience with benefits.
We are an equal opportunity employer and do not discriminate against any applicant on the basis of race, colour, religion, national origin, gender, marital status, age, disability, sexual orientation, or any other protected characteristics.
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