Ayala Serfaty was born in Tel Aviv, Israel, and was trained as a fine artist at the Bezalel Academy of Art and Design in Jerusalem and at the Middlesex Polytechnic in London. Upon graduating, she moved back to Tel Aviv and co-founded Aqua Creations Lighting and Furniture Atelier in 1996 with her husband Albi Serfaty (b. 1960). She served as the atelier’s chief designer and creative director until eventually opening her own studio in 2013.
With a focus on furniture and lighting, Serfaty explores the boundaries between nature and built objects through her work. A lifelong interest in naturally occurring forms, particularly those found under the sea, informs her experimental play with shape.
Serfaty continues to live and work in Tel Aviv. Her lighting and furniture designs are held in collections of museums, such as the Metropolitan Museum of Art.