Barragán (b. 1992, Mexico City) studied industrial design at the Universidad Nacional Autonoma de Mexico in Mexico City. His first fashion label, YtinifninfinitY started in 2010. It was an exploration of Tumblr and Internet Culture, and quickly gained a cult following amongst the millennial net community. YtinifninfinitY eventually morphed and by 2014, the brand BARRAGÁN was established.

Today, BARRAGÁN is an experimental underground fashion label which plays with gender and identity politics through clothing, questioning our modern-day consumption of fashion, media, and pop culture, as well as our contemporary modes of dress, consumption and living. His work has been covered by Vogue, ELLE, The Cut, WWD Paper Magazine, the Financial Times, Dazed, Office Magazine, The New York Times, Highsnobiety, Harper’s Bazaar, TIME, amongst many others.