Frieze London 2025: all the fashion moments to look out for

The best fashion happenings to add to your Frieze London 2025 schedule, from Dunhill’s curation of talks at Frieze Masters to an exhibition of furniture by Rick Owens

If fashion and art were once reticent bedfellows, the past two decades have seen the two mediums enter symbiosis through a near-endless slew of collaborations, exhibition sponsorships, artist-designed runway sets and art-filled boutiques. It is unsurprising, then, that when it comes to the arrival of Frieze Week – whether the fair’s New York, London, Los Angeles or Seoul iterations – a line-up of fashion activations follows.

Such is the case for Frieze London 2025, which opens for previews today (15 October), with numerous fashion brands hosting events across the week. And, while a number of these might seem opportunist grabs for the art world’s cultural heft, an equal number show the potential spoils of the partnership – whether Stone Island’s sponsorship of Frieze Focus (the scheme supports emerging galleries), Dunhill’s always-illuminating Frieze Masters talks, or the arrival of Prada Mode in London, the Italian fashion house’s roving programme of cultural events. For this edition, the house hands the reins to Berlin-based duo Elmgreen & Dragset, who have created a surreal cinema that will host a curated programme of talks, lectures and screenings over the coming days.

Here, Wallpaper* selects the best fashion happenings to add to your Frieze London 2025 schedule.