Branzi’s artistic approach consisted of an attempt to connect the industrial world to the poetry of nature. This can be seen clearly in his collection Tree. He said, “Trees, trunks, and branches are part of our ancient culture, but also of actual culture, because in the age of globalization, design seeks to trace recognizable anthropological platforms.”
From 1967 he worked in the fields of industrial and research design, architecture, urban planning, education, and cultural promotion. He was a professor at the Politecnico di Milano and gave lectures and seminars as a visiting professor in Italy, France, Holland, Belgium, England, Japan, Argentina, Brazil, Canada, Israel, Thailand, and the United States.
Branzi was also a freelance writer whose essays appeared in major publications. He published several volumes with the MIT Press. He exhibited design work at the Venice Biennale and the Fondation Cartier pour l’Art Contemporain in Paris, among many others.
